I have noticed a big increase in 3rd party game APIs for Android and iOS lately. It seems that the competition is really starting to hot up as they all scramble for market-share. Since they’re all pretty much hinging on social features, I can see why the battle is on.

Over the past month, I have been contacted by: Swarm, Hooked Media (Wasabi), HeyZap, and TapJoy – all offering variations on the theme of ‘social discovery’, leaderboards, etc. The stakes for them are bigger than they are for us